Analyze Challenges – question assumptions and ask plenty of other questions. Consider what the real problem might
be, what objective you really want to achieve, and whether the "problem" is even solveable. (EX: Many people will be probably
always be less interested in animal welfare compared to animal rights activists. That lack of interest on everyone's
part isn't really a solvable problem, if it even qualifies as a problem.)
Plan strategically – the social environment, goals, and objectives need to be considered.
Is solving this problem, and keeping it solved, the final goal? What is? Can you plot out a course over the next
few years that will close the distance between current conditions and desired conditions?
Steal Ideas – look at many sources of information and ideas for anything you can use. If you can't find anything
to steal then you probably aren't looking hard enough!
Think Design – values, economics, social context) technology, economics, organizations, politics) influence what
counts as a good design
Think creatively –use brainstorming techniques or systematic idea generation methods
Think Scientifically – remember facts, theory, and logic
Think Analytically – test hypotheses, relate parts of the problem/issue to the whole
Think Marketing – audience, selling points, motivators, media
