Step 2: List the important parameters of your challenge, such as audience, format, time-frame, price point, material, function, objective, shape, finish, or packaging. You can identify the important parameters for your challenge by asking what elements make up the challenge.

 

Step 3: List variations on each parameter, preferably in column format. For example, you could list Web, newsletters, post card advertisements, magazine ads, and commercials as formats for disseminating information.

 

Step 4: Take one variation of each paramter and combine them. Try this several times and reflect on the combinations you just created. Do they suggest any new ideas?

 

Step 1: Define your challenge.

 

Step 2: Open to a randomly selected page in the dictionary. Scan down the page to the first noun. You should pick the next noun only if the first one is unfamiliar to you. Do not skim across the page looking fro a word you like.

 

Step 3: Compare your challenge to the noun you selected. For example, how is reducing teen smoking like a monogram. List everything you associate with monograms. There is no need to be all-inclusive or exhuastive with this list.

 

Step 4: Now, look at each thing about monograms that you listed and force a connection with the challenge of reducing teen smoking. You may benefit from giving yourself a strict time limit to come up with ideas, perhaps three minutes.

 

Step 5: Evaluate your ideas.