Sociology Books to Read:
The Tipping Point
Diffusion of Innovations
Fooled by Randomness
How to Lie with Statistics
Creative Thinking and Brainstorming Books:
Serious Creativity
The Complete Creative Problem Solver's Toolbox
ThinkerToys
A Whack on the Side of the Head
Why Not?
Some Social Change Books:
Eco-Pioneers
Natural Capitalism
Good News for a Change
Cradle to Cradle
World Changing: A User's Guide to the 21st Century
Selling Your Ideas:
Robin Hood Marketing
The Copywriter's Handbook
