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Chester Davis

Social Innovation Strategies
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Social Innovation Strategies
About Chester Davis
The Creative Activism Guide
Sociological Thinking
Creative Thinking
Easy Problem Solving
Future Books
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Five Elements Briefly Outlined 

1. Design thinking - values delivered by the innovation, fit with the social environment, fit with the intended users

2. Analytical Thinking - systems thinking, search for causes versus symptoms

3. Scientific Thinking - facts, logic theory; used as a sales tool, a planning tool, or a design tool; evaluate ideas, brainstorm from known concepts, facts, theories

4. Sales Thinking - social marketing techniques, cause marketing, copywriting; brainstorm about medium, message, ad copy, promotional tactics

5. Strategic Thinking - planning, goals and objectives, environmental scanning, and a search for leverage

The Creative Activism Guide contains more details on these elements of social innovation.