1. Design thinking - values delivered by the innovation, fit with the social environment, fit with the intended users
2. Analytical Thinking - systems thinking, search for causes versus symptoms
3. Scientific Thinking - facts, logic theory; used as a sales tool, a planning tool, or a design tool; evaluate ideas,
brainstorm from known concepts, facts, theories
4. Sales Thinking - social marketing techniques, cause marketing, copywriting; brainstorm about medium, message, ad copy,
promotional tactics
5. Strategic Thinking - planning, goals and objectives, environmental scanning, and a search for leverage