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Chester Davis

Social Innovation Strategies
Social Innovation Strategies
About Chester Davis
The Creative Activism Guide
Sociological Thinking
Creative Thinking
Easy Problem Solving
Future Books
Recommended Reading
Media Information

Five Elements Briefly Outlined 

1. Design thinking - values delivered by the innovation, fit with the social environment, fit with the intended users

2. Analytical Thinking - systems thinking, search for causes versus symptoms

3. Scientific Thinking - facts, logic theory; used as a sales tool, a planning tool, or a design tool; evaluate ideas, brainstorm from known concepts, facts, theories

4. Sales Thinking - social marketing techniques, cause marketing, copywriting; brainstorm about medium, message, ad copy, promotional tactics

5. Strategic Thinking - planning, goals and objectives, environmental scanning, and a search for leverage

The Creative Activism Guide contains more details on these elements of social innovation.