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Public Sector Innovation

Some Social Change Principles
Change Principles
Software Downloads
Where to Start?
The Tools and Strategies
Recommended Reading
What's Your Challenge?
About Me
Contact Me
The Creative Activism Guide
Book Ideas
Public Sector Innovation Institute
Samples of My Work

Eight Elements of a Social Change Effort


Analyze Challenges – question assumptions and ask plenty of other questions. Consider what the real problem might be, what objective you really want to achieve, and whether the "problem" is even solveable. (EX: Many people will be probably always be less interested in animal welfare compared to animal rights activists. That lack of interest on everyone's part isn't really a solvable problem, if it even qualifies as a problem.) 

Plan strategically – the social environment, goals, and objectives need to be considered. Is solving this problem, and keeping it solved, the final goal? What is? Can you plot out a course over the next few years that will close the distance between current conditions and desired conditions? 

Steal Ideas – look at many sources of information and ideas for anything you can use. If you can't find anything to steal then you probably aren't looking hard enough!

Think Design – values, economics, social context) technology, economics, organizations, politics) influence what counts as a good design

Think creatively –use brainstorming techniques or systematic idea generation methods

Think Scientifically – remember facts, theory, and logic

Think Analytically – test hypotheses, relate parts of the problem/issue to the whole

Think Marketing – audience, selling points, motivators, media

Using business tools in activism, public administration, and nonprofit management.