Having a Web site does not, however, mean that your organization has an effective online presence.

 

For example - Consider donation pages for a second. Will I be able to tell at a glance how to donate to your organization? Is it obvious what benefit I would get by donating? The benefit could be intangible - I feel good about helping local kids who are likely to drop out of school - or a tangible irtem like a book.

 

Is your Web content working hard enough? Are your Web pages generating any donations, sales, or memberships?

 

While Web content is important, persuasive web content is critical to success.

Regardless of the goals you've set for your Web site it must do more than inform or ask for money. 

 

If your organization relies on earned income, and has Web pages devoted to selling theings, then effective Web content is even more important.

 

If you want to start, then advertise, a crowdfunding effort I can write for you. You'll want a good, credible, no-hype description of your organization and the project or program you want to fund. You'll want some persuasive and informative text for your Web site, Facebook page, and email so people know what you are doing.

 

Contact me to find out how I create Web pages that get donations or sell products (fundraising versus earned-income) or change peoples' minds.