1. Evaluate the returns you are getting from current fundraising and marketing efforts.
2. Steal and adapt marketing ideas normally used by businesses, not nonprofits.
3. Easily gain a better understanding of your audience and what they want.
4. Generate new ideas that are realistic for you to implement.
Using the evaluation tools included in Better Nonprofit Marketing will save time and money, and help you to increase
your organization's credibility with potential supporters.
Worksheets and exercises make it easy to apply the contents of each chapter to your own organization and its challenges.